A short history of the event

A snapshot in time – of Geelong in the 1860’s – when Geelong was a bustling port and rail hub – with goods being shipped to Melbourne, Ballarat and the Western District. Geelong was known as “Pivot City”, with some businesses still containing the word Pivot today.

When brainstorming a name for the event, the Pivot Summit Inc. team thought Pivot Summit® was a great way of referencing Geelong and also using a start-up-tech term.

It was a name that immediately had universal support – not only because of its heritage but because of the critical moment in a young businesses lifecycle when it either “pivots” to respond to market forces / to capture that essential niche / to seize an opportunity – or it stands still and fails.

Pivot Summit® started through a unique partnership with Telstra, leveraging the support of the Telstra Australian Digital Summit in Sydney – Pivot was essentially its sister event in its inaugural year (2015). This partnership was forged after Telstra were approached with the idea that an event like theirs could also be held in a regional location such as Geelong, a tech hub in its own right.

The idea quickly gathered steam and broad community support and here we are – in year three of the event with many more years to come.

Pivot Summit® was founded by Leighton Wells a Geelong based marketing strategist.

Pivot Summit® was first held in 2015 as a single day event and is planned to grow into a multi-day, multi-site event incorporating digital and interactive film, music and exhibitions, entrepreneurial innovation, idea generation and creative collaboration over the years. It aims to be Australia’s answer to the South by Southwest (SXSW) festival.